About Us

Who We Are

Capturing Moments, Crafting Creative Visions

Welcome to "POWERFUL IT IS," your premier film production fixer company in Jamaica. Our unique approach and people-centric techniques have made us a favoured choice for filmmakers seeking seamless production solutions on the island. At "POWERFUL IT IS," we pride ourselves on our team's vast knowledge, extensive experience, and strong network of local collaborators, which collectively allow us to deliver exceptional service and unparalleled results.

What sets us apart is our dedication to being a people-oriented fixer company that values fairness, competitiveness, and expertise. Our team members are not only highly skilled professionals in the film industry but also adept at building strong relationships with clients, suppliers, and local communities. This personal touch ensures that every project is handled with care and attention to detail, creating a positive and collaborative working environment for all involved.

With "POWERFUL IT IS," you can trust that your filming needs will be met with efficiency, creativity, and a deep understanding of the local landscape. Our commitment to excellence and customer satisfaction makes us the top choice for filmmakers looking for a reliable, experienced, and personable fixer company in Jamaica. Let us bring your vision to life with our unmatched expertise and dedication to making your production experience truly powerful.

Producer, Location Manager, Fixer

ALEX MOORE

Netflix Hulu

Alex Moore, the founder of PowerFul It Is Ltd. As a seasoned Associate Producer Location Manager, and Film Producer, his career is dedicated to bridging the gap between ambitious international productions and the authentic soul of Jamaica. Your single point of contact for transforming cinematic visions into reality, navigating the island's unique landscapes and vibrant culture with precision and respect.

Production Co-ordinator, Assistant Locations Mng.

ALEM MORGAN

Alem-Tsehai Morgan, a Production Coordinator and Video Producer with nearly a decade of experience bringing film, television, and music projects to life. Known for my sharp instincts, organisation, and calm, solution-driven energy that keeps sets grounded and efficient. Her career began at FareyeFilms, advancing from Administrative Assistant to Production Coordinator, & has since coordinated on major international productions for studios like Paramount, Hulu, and Netflix, including No Time to Die, Black Cake, and the Bob Marley biopic. I've also collaborated with global brands like Burberry and music videos for top artists including Sean Paul, Beres Hammond, and Damian Marley. She thrives at the intersection of creativity and execution, managing crews, logistics, and locations to deliver polished results. I value collaboration and creating supportive, well-run sets where every department can shine.

Producer, Location Manager, Assistant Director

BRIAN MOORE

Brian-Ray Moore, a multifaceted production professional specializing in Production Management, Locations Management, and Assistant Directing. Known on set as "the man with the numbers," He brings a unique blend of analytical precision and logistical mastery to every project. His core mission is to provide the financial clarity and operational framework that allows creativity to thrive without constraint. His Expertise spans the entire production lifecycle—from initial budgeting and scheduling as a Production Manager, to securing and managing the perfect environment as a Locations Manager, to maintaining on-set momentum and safety as an Assistant Director. This comprehensive skill set allows him to anticipate challenges, optimise resources, and ensure every shoot stays on track, on budget, and on vision. When he is not on a call sheet, you’ll find me embracing my passion for the outdoors and a good adventure. This spirit directly fuels my work; He thrives in dynamic environments and bring a calm, adaptable, and solution-oriented energy to the unique challenges of filming on location. He believes the best productions are built on a foundation of solid numbers and a team ready to explore the possibilities.

MEET YOUR FIXER

THE POWERFUL FIXER

Alex Moore

Introducing the exceptional Alex Moore, a seasoned professional with over seven years of diverse film experience, collaborating with local and international industry giants like CINECOM, NETFLIX, PARAMOUNT, HULU, and renowned brands such as CLARKS, SCOTIABANK, and more. Alex embodies versatility, reliability, and courage akin to the legendary Maroons. His leadership style mirrors the steady beat of reggae, guiding his team with both subtlety and authority through any production challenge.

With a passion as intense as a Scotch bonnet pepper, Alex infuses every project with the vibrant energy of Jamaican culture, breathing life into each scene. His expertise in negotiation and logistics ensures his team shines like the Caribbean sun on azure waters. Alex's extensive network rivals the vast Blue Mountains, making him not just a local fixer but a symbol of Jamaican resilience, poised to turn your cinematic dreams into vibrant realities.

Local Expertise

WORLD-CLASS CREWS, ISLAND ROOTS

Our local film production teams excel in collaborative work, seamlessly partnering with others to achieve project success. Drawing on their expertise gained from numerous international assignments, they infuse each project with a blend of knowledge and passion. This collective experience enriches their approach, allowing them to tackle challenges with creativity and insight. Additionally, the extensive networking and industry know-how of our local contributors, who boast years of experience, bring a unique edge to our productions. Their deep-rooted connections and insider understanding of the industry landscape contribute significantly to the exceptional outcomes we deliver. Clients can rely on our team's collaborative spirit, global perspective, and local insights to ensure that every project is executed with precision and excellence.

CINECOM HULU SUNFLOWER STUDIO PARAMOUNT NETFLIX

Jamaican film crews are regarded as highly professional. The team at POWERFUL IT IS have worked with such companies as CINECOM, HULU, SUNFLOWER STUDIO, PARAMOUNT, and NETFLIX. Jamaican film crews are non-union and work a twelve-hour, six-day week. Overseas companies are expected to source film crews from Jamaica before bringing in personnel from abroad. The rate of the Jamaican dollar against the US dollar and other major currencies ensures significantly lower production costs.